Jumat, 23 Januari 2015

Batavus Bike History

Batavus Bike History



Adapted and abbreviated from Book de oude fiets: Batavus Special Edition, written by Jos Rietveld et al, I translate the ability for what it is ... hopefully pleasing


Dedicated to brand Batavus bikes Belanda.Perusahaan based in Friesland Heerenveen, which in 2004 celebrated one hundred years old.

The reason for writing Batavus is, because none of which have never been written specifically about Batavus, whereas this brand still survives and has over a hundred years old.

Did not know it was love: Batavus

The explanation for this article covers from two circumstances, ie when the first World War in which production is relatively small and a little Batavus (at that time dominated by brands such as Germany and locomotive class).

More importantly, it marks this time there is no particular style or model that even develop your own design, unlike other brands. Only since the early fifties Batavus has a specific characteristic, namely issuing edition sports bike, which proved very successful.

Although for many years Batavus bikes good quality, but less preferred brand Batavus the eyes of many fans of the old Dutch bike with the reasons for lack of distinctive design lines and Batavus Old Dutch bikes are always in a state of dull. However, it should be for reviews because Developments Batavus has interesting aspects.

Company History

Batavus, the company was founded by Andries Gaastra, who started his business as a trader watches and sewing machines for war and also shoes, and continue trying to sell Batavus bikes.

1904 - Andries Gaastra (born 1880) started his business with his wife Dientje on 15 September 1904 a company watches and sewing machines. Gaastra trained as a clock repairman and previously worked for a company in the area.

Entrepreneurial spirit led him and his wife formed a private company, which is located in a new building in downtown Heerenveen. Initially they started with one store here, but this building will soon be home to a kind of trade in goods.

Import and resale (often for wholesale) evolved into a core business, combined with bicycle assembly. Shortly after the start of the company, Gaastra began importing bicycles from Germany. In the fast-growing market for bicycles (about a hundred years ago, which is full of competition) there is a big offer from Germany, France and the UK, which was then ignore the patriotic side of the Dutch.

Gaastra meet regularly at the Leipziger Messe bike and doing business with the German brand "Presto" from Chemnitz. Import is running well, and in 1913 he became an importer of this brand.

1909 - It is not clear where and in what year the first branded Batavus bikes and named Batafus first assembled. In 1909, the brand name Batafus legally registered.

1911 - The new brand name is familiar and known in 1911 but, under this trademark, Gaastra still selling sewing machine and bicycle parts (eg carbide lamps). In our study, all cases involving an article that comes from another place, name or Batafus Batavus has been widely applied.

It remains unclear reason the simultaneous use of the name Batavus and Batafus. Both names are used side by side since 1910. Platmerk or emblem familiar with Batafus name.

1916 - Enterprises in the field of trade and assembling the bike goes well in 1916, then the company raised Gaastra. It was decided to focus on the production of bicycles in 1917, and began to assemble and buy a bike from nickel from Phoenix in Heerenveen, which has existed since 1895. The facility nickel sold as brand name Phoenix. which then Mr. Strasberg of Leeuwarden buy this name and began the same year the Phoenix factory established in Leeuwarden.

1921 - In 1921 Gaastra has about 20 staff are employed, including some representatives who traveled around the country. In comparison, when it Fongers and Simplex has more than three hundred employees. Although domestic production increased significantly, it is estimated at no more than a few thousand bikes per year.


Batavus Cambridge Deluxe

1924 - Since 1924, the then brand Batavus bikes are used, although the rights to the brand in 1929 Batafus extended. It is remarkable that we find on old bikes belong gorredijk, in the front hub, Batafus brands listed, but the emblem / her merkplat named Batavus. Gaastra may deliberately seek memversifikasi and second adjacent names.

1928 - In 1928, Gerrit Gaastra lead production department directly. This period is a further development of the bike Phoenix, and then produce their own all devices with the name Batavus. there are also sub-brand Batavus when the twenties and thirties, namely: Galvano, Arie Scheffer and Fleet.

1930 - Around 1930 started production of machine bicycles (mopeds) first stage (125 cc). Machine is small-scale production and will continue until about the year 1950. And the future (very difficult) Batavus even try to produce ice skating equipment. These products achieve sales of 50,000 units per year. In 1954 however, do not produce anymore.

Also thanks to product differentiation, Batavus in the thirties continue to grow and develop, so the company in 1940 has 120 number of staff. During the war years, many employees were transferred to Germany. Production in Heerenveen slowly stopped.

1945 - In 1945 there were only 30 employees in the factory. Then the founder of the company, Gaastra died in the same year and leadership turning to his son Hans. In the years after the war, production gradually resumed, with the scarcity of materials is a serious limiting factor.

1949 - Chairman of the company decided in 1949 to begin production of motorcycles. This model was introduced Bilonet (also called mopeds) who later became a huge success.

1950 - In 1950 Hans Gaastra died in a car accident. then replaced by his son, Under his leadership the company will deploy the acceleration of growth and make the leap to the top of the Dutch bicycle industry. Early fifties, not only increases the production of bicycles, mopeds production was a big profit.

1954 - In 1954 the company instead decided to build a new factory in the village Oudeschoot diselatan Heerenveen. This new plant, with an area of about 6,000 square meters, opened in 1956. The company now has 350 employees, but still smaller than other competitors such as Simplex and Gazelle.

1958 - The company is doing a major acquisition in 1958 by buying a brand Bato in Tiel. Brand Batavus has a certain reputation for sportfietsen models. This brand also maintains and sportfietsen models which makes it very popular. Batavus is one of the first brands that focus on the sports segment. While riding with a smaller wheel size and kinetic systems Period late fifties start with Batavus bicycle exports to the United States and Indonesia.

Production continues to grow, but in the early sixties many manufacturers umengalami masalh about salary. in 1963 Gazelle and Batavus decided to join the grounds of efficiency. However, disagreements between the executive between them make this merger was dissolved again in July 1965, the expansion era finally arrived and in the sixties map changes Dutch bicycle industry changed dramatically.


Batavus favoriet Classic - The 2009 favoriet is Essentially the 2008 Old Dutch 3speed in a classed-up livery. Like the 2009 Old Dutch, the favoriet is a classic Dutch bike with coaster brakes, only the favoriet features the 3speed internal gear hub. A best seller!

1967 - The company continues to grow and then in 1967 started production of steel furniture for hospitals, whose activity was stopped again in 1975.

1969 - In 1969 Batavus Magnet acquired in Weesp, in 1970 Batavus also acquired Group PFG (Phoenix, Fongers, germaan).

With this acquisition, all factories are concentrated in Heerenveen. And with this acquisition will Batavus one of the largest manufacturers in the Netherlands. Moped production even in this period reached its peak, about 70,000 units per year.

1971 - In 1971, the company merged with the group Laura Limburg. It is hoped in this way the company is more extensive and advanced. Meanwhile, the company has a floor area of 24,000 square meters. There is a continuous rationalization of production, which is needed in a highly competitive market to survive.

1974 - In 1974 Gerrit Gaastra leave the company and end the hegemony Gaastra. In the same year the company launched a new factory Batavus, Koga Miyata by the grandson Andrew (the 'go' from Gaastra). This year, the company has approximately 650 employees.

1978 - In 1978, Batavus has its own club with its own magazine, "News Batavus".

1979 - In 1979, 75-year commemoration. The company now makes about 250,000 bicycles per year, while motorcycle production has decreased to 12,000 units.

1984 - Meanwhile, motorcycle production increasingly fell in 1984. By contrast, this year the production of bicycles produce figures: five million units.

1986 - It is not well with the condition of the company, leading to bankruptcy in 1986. After starting again with 200 employees. production in the early eighties.

1987 - Led by Hans Wezenaar, the company since 1987 as part of ATAG Cycle Group has strong growth.

1994 - In 1994, celebrated a birthday party to ninety in Thialf ice stadium.

1997 - In 1997 Gerrit Gaastra died at the age of 88 tahun.Pada same year, more than attention to the fact that Batavus produce 8,000,000 bikes.

1998 - In 1998, Accell Group to form an independent listed company. Batavus acquired: Koga Miyata, Hercules, Lapierre, Winora, Hadee, HUNLAND, Mercier and Sparta (1999). Recently, the Swedish brand Kronan also acquired by Batavus.

Batavus has been a hundred years to survive in good shape and become one of the leading brands in the Netherlands as well as being part of the leading bicycle manufacturers in Europe.

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